Last 14 December, our members had the opportunity to discuss in an informal setting with Guillaume Liegey, French spin doctor and founder of the campaign technology start-up Liegey Muller Pons.
Mr Liegey has a long experience in the organisation of electoral campaigns in different European countries (e.g. France, Italy, Germany, Spain). In 2012, he has been national field director for the presidential campaign of François Hollande and now he is coordinating the electoral campaign of Emmanuel Macron, founder of the “En Marche” movement and one of the candidates of the next French presidential elections.
Mr Liegey explained to our guests how political campaigns strategies are changing with the development of new communication tools and technologies and spent particular attention on the role of big data in identifying the sections of the electorate that are more prone to vote for one particular candidate or another.